Contact Management
Contact Management (or Enquiry Management) is a fundamental building block for any CRM System. The Contact Management processes address the basic elements of the organisations interaction with its customers – everything from managing basic details such as names and addresses through to recording of events and building up a contact history.
For some, a simple Contact Management system is all that is required – or at least it is the first step to building the overall CRM programme. Often it is the basics that can deliver some of the biggest wins as with one of our customers where a simple Contact Management system, built by Redspire, resulted in millions of additional pounds to the bottom line.
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