Marketing Automation
The Growth In Digital Marketing
With the growing trend towards digital channels and the emergence of digitally empowered buyers – the priority for marketing has clearly moved. Digital marketing (email, Web, SEO, Social Media etc.) is now widely recognised as the most important element within the marketing mix of any successful, forward thinking organisation.
Measuring Return On Investment
Whilst many companies are spending significantly on digital channels to drive interest and to help potential prospects discover the organisation, all too often they find it difficult to measure the success of this investment or to capitalise on it effectively. The ability to take this initial interest and convert it into identified and prioritised opportunities is critical to delivering a return on investment for the marketing spend.
Integrated Email Marketing, Web Analytics, Tracking and CRM From Redspire
Focussed on the key digital marketing channels open to businesses, Redspire has integrated a suite of marketing tools that include a specialist email marketing product, sophisticated web analytics and tracking together with a robust CRM system (Dynamics CRM from Microsoft) to deliver a leading edge suite of marketing automation tools.
More Leads - Better Qualified!
By integrating the email marketing capability, web tracking and analytics within a CRM system, the user has the ability to not only generate more targeted and effective digital communications but also to track and identify the most productive leads and opportunities as they arise. From within the CRM, these opportunities can then be nurtured using ‘best of breed’ processes and workflows to ensure that leads are managed in the most effective and efficient way.
